Brexit has had a major impact on its B2C sales
Brexit has had a major impact on its B2C sales. B2C sales in the UK fell by 12%, to 29 billion euros in 2021, down from 33 billion euros in 2020. This is due to Brexit and its significant impact on VAT regulations, import duties, logistics and returns.
Meanwhile,B2C retail sales in Germany overtook the UK to become Europe's leading country. The presence of UK retailers in the TOP500 has fallen sharply.